SPCSHP

For 20+ years, Big Spaceship has prided itself on remaining nimble to meet client needs through being uniquely output agnostic. Their focus on people over platforms through the intersection of brands and culture, as well as a continuous introspective focus on their own internal culture helped them to remain relevant within the industry as a desirable mid-sized independent creative agency that excels at creating integrated marketing campaigns.

However, being an agency that does everything for anyone and in any medium meant that Big Spaceship was beginning to travel in a much larger galaxy with well-established specialized agencies and big holding companies that have more focused service offerings and a targeted perspective.

In order to re-assess and re-align Big Spaceship went back to focusing on what they do best. Leaning on their strong internal culture of putting people first while cultivating community led business. Big Spaceship, in truth, was really about the idea of “spaceships” that are connected through a community of specialists.

To visually help represent this new found focus, the vowels of Big Spaceship were removed to represent SPCSHP, and a new visual identity was established to help reinforce the notion of a community of spaceships putting human connection at the center of creativity to foster cultural momentum.