Design resilience

Some say design should follow a defined process and be practiced by specialists. Others believe process kills creativity and design thinking can happen at any point and come from anywhere.

Wherever on this spectrum you find yourself, I believe there is a consistently proven set of design principles that collectively make up what effective design is built upon. These principles reflect my own experiences and philosophy on craft, collaboration, alignment and team building within the ever changing world of design.

It’s about resilience, and what it takes to be timeless while simultaneously being able to adapt to changes in culture and behavior.

01. Design with intention

Personal aesthetic preferences, the democratization of feedback, and the overall public scrutiny that final designed solutions must face makes subjectivity the real enemy of design.

The best way to combat our subjective nature is to filter every solution, large or small, through clear intention and purpose that is strategically focused on accomplishing an agreed upon goal.

02. Designers are educators

We educate on techniques, tools, templates, process and solutions. Self preservation and design integrity rely on our ability to access and align with others.

Education on the intended design approach establishes group alignment and inspires growth for everyone. It empowers others by showing them the way so that they too can act with clarity while simultaneously having ownership over the final result.

03. Designers must embrace adaptation

In the ever-changing world of design, you cannot afford to stay comfortable for too long. Software gets updated, new tools are introduced, best practices are constantly being redefined by culture.

You don’t have to chase down every new design trend, or technology. However, if you ignore them, you are sure to be left behind.

You need to be in an almost constant state of asking yourself and others – “is there a better way to do this”.

04. Design leadership

We lead by understanding unique perspectives and creating a space for expression.

Designs job is to create an environment where everyone can feel extraordinary. Its about fostering improvement and encouraging growth with patience, empathy and above all, being humble.