When I was in 7th grade, there was an art class assignment where we had to design our own logo. It was an “ah ha” moment for myself and I fell in love with the idea that you could make a living doing something that was so much fun to create. Fast forward a few years later, and I’m getting my BFA in Communications Design at Syracuse University. While at S.U., I had gotten a tattoo on my shoulder of that original 7th grade logo design to remind myself why I’m working so hard to achieve what I love (ask me and I’d happily share it). Needless to say, 20+ years later, I have not stopped designing and always look back with fondness on how it all started.

I’ve been fortunate enough to have experiences in multiple design and creative disciplines. From working as a traditional Creative Director, to crafting digital experiences as a Director of Product Design, to building foundational to adaptive brand systems as a Brand Design Director and even mixing in some packaging design as a freelance contractor. This set of experiences has given me unique insight into designing strong brands and how they can/ should manifest within marketing and communications in order to resonate with people while effectively solving business needs.

As a designer, I strongly believe that crafting beautiful design is a byproduct of designing with intention and clarity. I do not consider myself a strong designer right out the gate. Craft excels with patience and resilience in order to find the right solution.

As a mentor, I find joy in growing and nurturing others. I have been fortunate enough to learn from very talented and kind individuals. I always look to pass those lessons onto others. Empathy and patience are critical. I will never underestimate the transformative power of letting others be the strongest version of themselves.

If you’re interested in finding out more, please do check out my beliefs.