Brand Book
NetJets
An exploration in defining operational excellence for private aviation.
NetJets - A New Standard.
When it comes to expert service, quality, comfort and safety – NetJets is an exceptional experience that stands above all other private airlines.
We like to think of it as operational excellence. It’s the unfailing desire to go any length to enhance the ownership experience. NetJets is the standard, and through a series of design explorations we helped them visualize that standard with a bespoke design system, influencer videos, a new in-flight magazine series, and a flight booking app.
My role & contribution
I was fortunate enough to work with some incredibly talented individuals on this project. This was my introduction into the efficacy of design storytelling and power of combining strategy and design thinking in the same way creative art and copy disciplines team up. My role on this project consisted of assisting in the creative design approach and helping to design the overall brand book. I also partnered with Product Design to help in the UX/UI of the NetJets Flight Booking app which was happening in tandem with the brand book design.
Design
Manuel Dilone - EDD
Cory Galster - DD
Strategy
Chris Lake
Product Design
Seth Cheeks