Website Design

Nestea.com

A system to herald the launch of a new Nestea formula.

Nestea had completely reformulated the recipe of their flavors. Fewer ingredients, delicious taste, and improved sustainability. They needed a brand refresh and updated platform to educate their audience about this new refreshing take on iced tea.

This meant a digital experience that was equally bold and confident.

  • The new formula was brought to life through ornate ingredient illustrations and photographed flavor ques.

  • Flavor stories and nutrition information were included build trust and encourage product education.

  • Simple user flows and clear calls-to-action were implemented to support conversion and drive trail of the new Nestea.

My role & contribution

I was fortunate enough to be a part of a truly strong UX/UI team on this particular project. My role was to lead the design vision along with the UX director and help guide the team through defining how the new Nestea digital experience should act and feel.

Product Design

Aldo De La Paz

Peter Chang

Direction

Cory Galster - DD

Frank Lockwood - UXD

Neal Gibeau - Strategy

User Experience

Christine Harrigan