Sustainability, Creative Campaign

Nespresso

Small steps make a big difference.

Nespresso has made long standing commitments towards sustainability in relation to their capsules and farming practices.

Our goal was to remind Nespresso owners that by simply sending in their used Nespresso capsules to be recycled – they can help shape a more sustainable future.

My role & contribution

The overall concept for the campaign direction started in print. The idea of small steps was first visualized with the imagery of each Nespresso capsule transforming from a capsule to something else. Then, the overall layout and type direction was established to help support the concept and the animation was built as the cherry on top of it all.

Design

Cory Galster - DD

Roof Studio - 3D

Creative

Andrew Hunter - CD, Copy

Doug Murray - CD, Art

Account/ Production

Kristina Kane

Richard Callaghan