Brand System, Website Design
KitKat.com
An experience that encourages us all to have a break.
KitKat.com serves as a friendly destination reminding site visitors about all the different ways they can take a break with Kit Kat. Whether it's learning about Kit Kat products, recipes, or crafts – the message is the same – Have a break. Have a Kit Kat.
Everything from the product photography to the user interface is inspired by the attributes of a Kit Kat. Multiple types of user interactions ranging from playful button animations, interactive experiences, social video and even an AI generator to help visitors come up with excuses to take a break serve as reminders to us all that it is ok to take time for ourselves.
My role & contribution
As the Product Design Director, I helped create the digital design system for Hershey’s and The Hershey Company. Experience principles, design attributes and a foundation of type, color, photography, and iconography were defined and then applied to a variety of digital components. I then collaborated with content strategy, user experience and product designers to help guide the design of each experience template and webpage.
Content Strategy
Jennifer Nash
Product Design
Salvador Velez
User Experience
Kathrin Hoffman