Brand System
The Canon
EOS R System
Introducing Canons revolutionary take on a mirrorless digital camera.
Canon introduced a whole new system with a new, game-changing RF lens mount that delivers optical excellence today and incredible possibilities for future designs.
The full-frame mirrorless EOS R system was an evolutionary jump for Canon. It is their largest system update since their introduction of the SLR camera in the early 2000's.
The design for Canons marketing materials was approached with the same philosopy that Canon used to create the EOS R – a simple, thoughtful visual design system that can adapt and evolve over time as new EOS R cameras and lenses are introduced.
My role & contribution
My role on this project was to concept and build out the brand guide for the EOS R. I then partnered with designers, photographers and creative teams to help guide the creation of all marketing materials for the introduction of the Canon EOS R system.
Design
Cory Galster
Amy Osuntuyi
Photography
Satoshi
Jimmy Chin
Lindsay Adler
Account
Carolyn Fine