A new leaf. A new Nestea.

Nestea had completely reformulated the recipe of their flavors. Fewer ingredients, delicious taste, and improved sustainability. They needed a brand refresh and updated platform to educate their audience about this new refreshing take on iced tea.

To us, the goals were simple – shift brand perception through a new brand proposition – build trust with product education – support conversion – drive trial of the new Nestea.

Our design is inspired by nature and augmented by ingredients. Bold confident messaging is shown in conjunction with simple statements and ornate graphics.

 

 

TEAM

Christine Harrigan

– User Experience

Aldo De La Paz

– Product Design Lead

Peter Chang

– Product Designer

Neal Gibeau

– Content Strategy