Nestea had completely reformulated the recipe of their flavors. Fewer ingredients, delicious taste, and improved sustainability. They needed a brand refresh and updated platform to educate their audience about this new refreshing take on iced tea.
To us, the goals were simple – shift brand perception through a new brand proposition – build trust with product education – support conversion – drive trial of the new Nestea.
Our design is inspired by nature and augmented by ingredients. Bold confident messaging is shown in conjunction with simple statements and ornate graphics.
– User Experience
Aldo De La Paz
– Product Design Lead
– Product Designer
– Content Strategy