CLIENT

The Hershey Company

DELIVERABLES

Brand System
Wesbite Redesign
Global Digital Templates

Hello Happy. Hello Hershey's.

For parents and young adults Hershey's was always an admired household name. However, that same brand loyalty was not being shared and passed down to younger generations. Changes in culture including views about healthy lifestyle and non GMO's have become the new focus, and Hershey's needed help shifting their brand perception. In short, Hershey's needed to mature in the same way their target audience had.

By elevating Hershey's photography, showcasing Hershey's natural ingredients, building a more user centric architecture, and designing interfaces that remind us about the joy of Hershey's – we created experiences that were not only elegant, but fun, intuitive, SEO optimized and information driven.

 

 

Herhsey Photography
Herhsey Photography
Herhsey Photography
Herhsey Photography
Herhsey Photography
Herhsey Photography
Herhsey Photography
Herhsey Homepage
Herhsey Mobile Navigation
Hershey's UI
Hershey's UI
Hershey's UI
Herhsey's Poduct Landing Pages
Herhsey's Product Page
The Hershey Company
Hershey's Kisses
Hershey's Kisses
Hershey's Kisses

The Hershey Company Wesbite

Hershey's corporate website was redesigned to create more emphasis on the daily good and CSR efforts of The Hershey Company. With insights on analytics and a modular site framework, the top news and subjects of the day are brought to the forefront for Hershey investors, press and media.

 

The Hershey Company
The Hershey Company
The Hershey Company
The Hershey Company
The Hershey Company

 

TEAM

Kathrin Hoffman

– Director, UX

Robert Terlizzi

– Product Design Lead

Jennifer Nash

– Content Strategy