The Hershey Company
Global Digital Templates
For parents and young adults Hershey's was always an admired household name. However, that same brand loyalty was not being shared and passed down to younger generations. Changes in culture including views about healthy lifestyle and non GMO's have become the new focus, and Hershey's needed help shifting their brand perception. In short, Hershey's needed to mature in the same way their target audience had.
By elevating Hershey's photography, showcasing Hershey's natural ingredients, building a more user centric architecture, and designing interfaces that remind us about the joy of Hershey's – we created experiences that were not only elegant, but fun, intuitive, SEO optimized and information driven.
The Hershey Company Wesbite
Hershey's corporate website was redesigned to create more emphasis on the daily good and CSR efforts of The Hershey Company. With insights on analytics and a modular site framework, the top news and subjects of the day are brought to the forefront for Hershey investors, press and media.
– Director, UX
– Product Design Lead
– Content Strategy