Brand Design System
Social Brand Guidelines
To celebrate their 20th anniversary Big Spaceship wanted to re-fresh their brand identity. The humble, privatley owned agency had grown from a scrappy digital contender, to a scrappy full service partner. With their inner growth tied to the growth of their client roster, Big Spaceship needed a more mature, more universal identity. One that reflected its years of experience and dedication to resilient exploration without ignoring its human nature and internal sensibilities.
Building the sysem
The new logotype helped to influence a complete brand system. The ":" or "entities" pulled from the "i's" within Big Spaceship became the symbolic bridge between Big Spaceship and its clients/ offerings. More mutted brands colors were chosen for their graphic appeal and ability to help mature Big Spaceship as a brand. A simple to follow grid structure using the "CRAP" design methodology was implemented to bring additional structure and order to layouts.
A divers panel of teens and young adults dedicated to revealing Gen Z culture and insights.
A weekly e-newsletter that highlights interesting articles, news and trends in web, entertainment, business and tech industries.
Big Spaceships speaker series where working professionals and industry experts are invited to share their thoughts and experiences.
A modern partner
Big Spaceship does not exist on its own, and is in constant collaboration with others. Acting as the playlist and not the song, Big Spaceship crafts frameworks for human imagination that are a reaction to what the world has become.
If Big Spaceship was a shoe, it would not be the entire shoe, but rather, the shoelace. If Big Spaceship was a bag or article of clothing, it would be the handle or the drawstring. Big Spaceship exists as a facilitator and a partner. How its logo and brand is incorporated onto merchandise should act as such.
– Founder and CEO
– Chief Creative Officer
– Executive Design Director
– Sr. Marketing Manager