CLIENT
BMW & Volvo
DELIVERABLES
Digital Experiences
Wesbite Redesigns
Design Systems
Online Digital Video
Rich Media
The following are a collection of creative and design projects for BMW and Volvo. This work was done in a era when Flash was king and terms like "Experience Design", "Human Centric Design", and "Mobile First" were just starting to become defined. In that reguard, this work feels (and may look) like a lifetime ago. However, this is work that I have a lot of heart for, as it was done with amazing, caring, talented team members that I never want to forget, and therefore it will always remain timeless to me.
When the fold was important, and JP Power determined all major best practices for automotive digital experiences. BMWusa consistently performed in the top 10 within the North America markets for overall user experience.
BMW ConnectedDrive was a revolutionary addition of technology to the driving experience. BMW wanted to let its audiences know about all the new features, but do so in a way that was more human - in a way that made seemingly complex technologies feel relatable.
Text-to-speech
Lane Depature Warning
Park Assist
Night Vision Camera
BMW pride themselves on being able to say that they are/ were the first at something. So we jumped at the opportunity to not only have the first Apple iAd for the BMW X3, but also the first ever iAd on iPad with the BMW 6 Series. Both were in direct partnership with Apple headquarters in Cupertino, CA where we teamed up with Apple developers and creatives to try and define what interactive advertising on a smart device should be.
BMW was and will always be known as The Ultimate Driving Machine. However, they needed to remind both car enthusiasts and persective owners of the emotional benefits of BMW ownership. BMW does not soley stand for German engineering, it's also a company that celebrates the joy of driving. This became our strategic foundation for the global campaign "Joy is BMW".
TEAM
Marc Hartsmann
– Creative Director
Anthony Monohan
– Creative Director
Aileen Calderon
– Creative Director
Jon Cochran
– Sr. Art Director
Chris Gsell
– Tech Director
With the introduction of smart devices, brands needed to quickly adapt their digital presence to the new "mobile first" reality. For automobile manufacturors, thier interactive bread and butter has always been their online car configurators. It is were all prospects and car enthusiasts first come to dream and learn more about their favorite vehicles options. To help indoctrinate Volvo Cars into this new digital era, we first focused on making sure that their configurator was a responsive experience that took advantage of all the benefits of smart/ touch devices.
Volvo Next Generation was a two year project focused on transforming Volvos global digital presence to a responsive design system. Through close collaboration with client side user architects and partnering with various design and creative teams across the globe, we led the creation of a modular and dynamic digital experience for Volvo Cars that spanned across 64 different markets and 24 languages.
TEAM
John Steward
– Exectuive Creative Director
Robert Terlizzi
– Sr. Art Director
Matt Lucero
– Sr. Art Director